The transformation of La Presse
Three years after its launch, La Presse+ tablet edition has established itself as an essential news and information reference in its market and is seen as a leader in the worldwide daily newspaper industry.
In this presentation, La Presse President and Publisher Guy Crevier will explain the vision and strategy that enabled La Presse to successfully complete its transformation from a print newspaper to a leading-edge digital medium. Learn how the Montréal news organization created an innovative and effective digital business model by developing an engaging digital edition for tablets that is as acclaimed for the quality and depth of its content as for the effectiveness of its ground-breaking advertising products.