MTL à Paris Week: agri-food, gastronomy, and creative industries

THE MISSION IN BRIEF

This mission will allow Montréal companies in various sectors (information technology, culture, creativity, agri-food, tourism, start-ups) to develop or consolidate business ties with French firms.

Basic package:

 Preliminary program - Basic package >>

• Admission to the business luncheon with Pierre Marc Johnson, Former Premier of Quebec, and Legal Counsel, Lavery Lawyers
• Participation in the networking day (meetings with targeted companies)
• Admission to the Omnivore Festival (valid for the duration of the festival)
• Admission to the Omnivorious event
• Admission to the Mtl Moment event
• Your profile on the networking platform
• Assistance in completing your profile and using the networking platform

Optional personalized meetings program – agri-food and gastronomy:

• Basic package included
• A visit to the Rungis International Market
• 5 to 10 one-on-one meetings (small or large distributors, direct customers, etc.) organized in collaboration with the CCI Paris

Optional personalized meetings program- creative industries:

Preliminary program - Optional personalized meetings program  >>

• Basic package included
• 5 to 10 one-on-one meetings (distributors, commercial agents, direct customers, etc.) organized in collaboration with the CCI Paris

The aim of this mission is to help participating companies efficiently export their products or services to the French market. Widely recognized as a leader in the agri-food and creative industries sectors, and one of the few large centres of business for these same sectors, the greater Paris region is a gateway to the European market and a prime venue for establishing the credibility of one’s brand.

Last year, companies that took part in this mission were notably able to meet such renowned Parisian organizations as the Eiffel Tower Operating Company, the Louvre, the Grévin Museum, Galeries Lafayette, Le Bon Marché, and the Louis Vuitton Foundation.

AN INITIATIVE OF

PRICE

This mission is eligible for subsidies for companies in agri-food industry and/or entrepreneurs from 35 and under.

WHY PARIS AND ITS SURROUNDING REGION?

Dynamic, competitive, inventive… The Paris region draws a great number of foreign companies seeking to develop their activities in France and Europe.

Indeed, Île-de-France offers many advantages. First of all, it benefits from a large population (19% of the population of France) with a higher per capita disposable income than the rest of the country. The Paris region represents 5% of the European Union’s GDP, and 29% of the national GDP. But its main strength lies in its infrastructure: it is the leading airport hub and second largest waterways hub in Europe, it boasts an advanced high-speed railway network, and has a major highway network linked to the rest of the continent.

Gastronomy and the cultural and creative industries are leading sectors of the French economy.

Agri-food and Gastronomy

The agri-food sector is France’s leading industrial sector with revenue of over 160 billion euros in 2013 (almost 20% of the French industry total). Not to mention that food is at the heart of French culture. In 2012, 13.8% of household budget went to food.

Why the Rungis Market?

Rungis International Market is the world’s leading wholesale market for fresh products, and is a key player in the agri-food sector in France.

Today, the Rungis Market is a strong and recognized brand that promotes its values: quality, pleasure, proximity, and transmission.

Highlights:

• 1,200 companies present in the market
• 234 developed hectares
• High rate of attendance (over 6 million admissions in 2014)
• Ideal and well served geographic location (located 7 km from Paris and close to airports)
• Varied sectors of activity: fruits and vegetables, meat products, seafood products, dairy products, catering, and horticulture

Creative Industries

The creative industries sector carries significant economic weight in France, which makes it a true sector of the future.

In Paris, cultural and creative industries hold such an important place that the city is now referred to as the “European capital of culture.”

Facts:

• On average, French citizens spend 9 hours per day on various digital devices
• The share of consumer spending on cultural recreation amounts to 8.4% of household spending in France
• Revenue in the cultural and creative industries in France was 74 billion euros in 2011

France’s position in the creative industries:

• World’s 3^rd largest producer of cinema
• World’s 3^rd largest publisher of video games
• World’s 4^th largest art market

WHO SHOULD TAKE PART?

Agri-food and Gastronomy

All companies operating in niche product sectors are strongly encouraged to take part in this mission. (For example: maple products.)

Creative Industries

The mission will be of interest to companies in the following fields:

• Design
• Architecture
• Digital media
• Advertising
• Performing arts

IN PARTNERSHIP WITH

LUNCHTIME CONFERENCE’S COLLABORATOR

WTC Montréal receives financial support from Canada Economic Development.		Affiliated with the World Trade Centers Associations (WTCA)

PROMOTING PARTNERS