THE MISSION IN BRIEF
The Board of Trade’s team of international trade experts, the World Trade Centre Montreal, in collaboration with Export Québec and the Québec Trade Branch in Atlanta, invites you to take part in its fourth trade mission to Miami, which is intended to help Quebec companies take advantage of this region’s full potential.
You will benefit from the Miami region’s strong business climate and seize the many opportunities involving decoration, renovation, construction materials, and equipment (indoor and outdoor furniture, lighting, sanitation, agri-food, etc.) in the proprietary and boutique hotel sector on this major territory. This is a unique opportunity for Quebec firms to take advantage of the full potential of a tourism industry that is experiencing explosive growth.
Registration for the mission includes:
- A 3-night stay in a 4-star hotel in Miami
- The organization of personalized one-on-one meetings targeted to meet your business needs
- Group meals planned as part of the mission program
- Participation in networking activities planned as part of the mission
- A preparatory meeting
- Support throughout your stay
- Logistical aspects of your stay
- The mission binder
A look at the concrete results of our last trade mission to Florida:
WHY FLORIDA ?
The state of Florida is a veritable growth hub in the United States, most notably due to its main activity: tourism. Hotel density in the Miami-Fort Lauderdale-Pompano Beach region is quite impressive—the highest in the nation. The industry is rapidly spreading into Broward and Palm Beach counties. For some time now, renowned investment firms have been acquiring a multitude of hotels with the intention of renovating them and making them more profitable.
From an economic standpoint, Canada and Florida enjoy a special relationship. The recent economic slowdown did not affect the growth of bilateral trade, a fact that has become even more evident against the background of economic recovery. In 2013, trade reached the $9.7 billion USD mark. According to Industry Canada, close to 600 Quebec businesses actively export their products to Florida.
The hotel sector:
The hotel sector in Miami is made up of over 500 hotels representing about 50,000 rooms (there are over 370,000 rooms in the state of Florida as a whole). Also of note is the number of hotels under construction. The city is ranked as one of the best destinations on the hotel market in the United States in terms of revenue per hotel room and occupancy rate (80%).
Florida tourism industry officials state that hotels are jam-packed, and 2015 is expected to be a most prosperous year. Brazilian and European airlines have also decided to increase their number of flights to Florida. It’s a simple formula: the number of tourists increases from year to year, thereby stimulating hotel construction to meet demand.
Florida is also working to position itself as a destination of choice for conventions and exhibitions in the United States. The state is therefore determined to upgrade its standards through the construction and renovation of hotels in order to stimulate the industry and attain a leadership position. The sector is teeming with business opportunities for Quebec companies.
The hotel sector:
The hotel sector in Miami is made up of over 500 hotels representing about 50,000 rooms (there are over 370,000 rooms in the state of Florida as a whole). Also of note is the number of hotels under construction. The city is ranked as one of the best destinations on the hotel market in the United States in terms of revenue per hotel room and occupancy rate (80%).
Florida tourism industry officials state that hotels are jam-packed, and 2015 is expected to be a most prosperous year. Brazilian and European airlines have also decided to increase their number of flights to Florida. It’s a simple formula: the number of tourists increases from year to year, thereby stimulating hotel construction to meet the need.
Florida is also working to position itself as a destination of choice for conventions and exhibitions in the United States. The state is therefore determined to upgrade its standards through the construction and renovation of hotels in order to stimulate the industry and attain a leadership position. The sector is teeming with business opportunities for Quebec companies.
Florida, facts and figures:
- The state with the 4th highest GDP in the US—$751 billion USD in 2013 (comparable to that of the Netherlands)—whose 2.2% growth in 2013 exceeded the national growth rate of 1.8%.
- The world’s 18th economic power, when comparing its GDP to those of countries around the world.
- Canadian exports to Florida: $4.5 billion CAD in 2013.
- Quebec exports to Florida: $923.344 million CAD.
- 94.7 million visitors in 2013, an increase of 3.5% compared to 2012. Indicators are signalling an even greater increase in visitors in 2015.
- Close to 13% increase in bilateral trade with Canada in 2013.
- According to Industry Canada, close to 600 Quebec businesses actively export to Florida.
WHO SHOULD TAKE PART?
Businesses and suppliers in the fields of:
- construction materials for renovation
- design services
- renovation services
- architecture
- indoor and outdoor furniture
- light fixtures
- sanitation
- agri-food
- others
Take advantage of the growth of Florida’s hotel sector and come meet buyers on their own turf.