Join us on Tuesday, February 16 at noon for a virtual talk titled “The Québec Code,” with Jean-Marc Léger, President and founder of Léger, and Jacques Nantel, C.M., Ph.D, Professor Emeritus of HEC Montréal.
The reign of the baby boomers is over, and we are witnessing the rise of millennials and generation Z.
Facilitated by Jean-Denis Charest, Chamber Vice-President, Business Development, Partnerships and Membership, this online conference will help you better understand these new generations, seize the business opportunities generated by them and answer the following questions:
- Who are these new generations of consumers?
- Are they really that different from other Canadians?
- What are the new market trends?
- Where are the market opportunities?